The memorable advertisement campaign of İzocam from 1970s has been remastered. İzocam has launched a new campaign reminding of the benefits of "insulation". The campaign is, once again, starred by the janitor. This time, the emphasis is on "external thermal insulation"...
The leaders of the insulation industry, İzocam owns one of the iconic and most memorable advertisement in the history of Turkish television marketing... The phrase "thank you İzocam" in the animated janitor-themed advertisement of İzocam is still remembered. Laying the foundations of the insulation industry in Turkey with its productions, the 51 year old İzocam has launched a new advertisement campaign to reach out to the consumer, utilizing especially the digital media.
In the campaign prepared by Trompet, the advertisement agency of İzocam, the fact that the issued emphasized in the advertisement aired in late 70s still persist, is mentioned in a humorous manner. This time, the focus of the campaign is the insulation model that concerns virtually every building and home owner of today, in other words "Exterior Thermal Insulation". Through the campaign remastered in 2016 with the janitor as the mascot, İzocam reminds of the importance and benefits of insulation. The İzocam advertisement that was etched in the memories with the catchphrase "Is our super asleep? today, emphasizes the message "The super has awaken". The advertisement gives coverage to messages towards improving the daily living conditions in addition to comfort and trust to desired standards.
The fact that İzocam is an expert in "external thermal insulation" with its product and service quality is an important aspect of the campaign. The campaign underlines the fact that, thanks to external thermal insulation, ideal environments where the heat is preserved for long durations, are achieved and that, through the energy savings is provides, the budget is protected.
Seher Saygın / Essance İstanbul İletişim Danışmanlığı / (212) 282 40 85 /
Zeynep Yiğit / Essance İstanbul İletişim Danışmanlığı / (212) 282 40 85 /