Barış Orbay took up his post as Sales and Marketing Director on August 24, 2026, bringing over 30 years of experience in sales, marketing, brand and product management, dealer channel management, and trade operations.
Barış Orbay has been appointed Sales and Marketing Director at İzocam, Türkiye’s leading insulation brand. Orbay took up his post as İzocam’s Sales and Marketing Director on August 24, 2026, bringing over 30 years of experience in sales, marketing, brand and product management, dealer channel management, and trade operations.
Orbay holds a degree in mechanical engineering and an MBA from Yıldız Technical University. Highly proficient in English and French, Orbay has held a wide range of responsibilities throughout his career across sales, marketing, brand and product management, dealer channel management, and pricing.
Orbay began his career as an R&D engineer at Takosan before taking on product management responsibilities at Demirdöküm. He went on to spend nearly 18 years at Arçelik, where he held senior roles including Marketing Director for Beko and Altus across Türkiye, the Middle East, Russia, and Africa, as well as Sales Director for Türkiye. During his time at Arçelik, Orbay spearheaded multi-dealer channel management, brand strategy development, CRM implementations, pricing management, and channel transformation projects.
He later joined Çanakkale Seramik in the building materials industry as Assistant General Manager responsible for Marketing and Sales. From 2021 until his appointment at İzocam, Orbay served as Commercial Operations Director at Midea Türkiye (formerly Teka Türkiye), where he oversaw sales, marketing, product management, B2B, exports, and commercial profitability across Türkiye, the Middle East, and the Caucasus.
Orbay’s extensive knowledge, expertise, and leadership experience across a wide range of industries is expected to contribute to expanding İzocam’s sales and marketing operations and further advancing the brand’s strong position in the market.
Since 1965, İzocam has pioneered the development of Türkiye’s insulation industry. By manufacturing seven different insulation product groups under one roof—glass wool, stone wool, XPS, EPS, rubber, polyethylene, and sandwich panels—the company offers comprehensive solutions to meet the diverse needs of buildings. In the period ahead, İzocam will continue to strengthen its leading position in the insulation industry through its strong product portfolio, R&D and manufacturing capabilities, and customer-focused approach.
